{"title":"Headwear","description":"\u003cp data-start=\"0\" data-end=\"447\"\u003eCherri Cherri Pow Pow offers a top-tier range of headwear and protection designed to keep you safe, warm, and riding with confidence. As Australia’s oldest snowboard store, we’ve spent decades helping riders stay protected where it matters most, whether you're charging big lines, hitting the park, or just learning to link your turns. From helmets to balaclavas, this collection is built for real mountain conditions and real riders.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"864\"\u003eOur snowboard headwear and protective gear lineup includes low-profile, impact-rated helmets, padded liners, and warm under-helmet layers that keep your head secure and your comfort dialled. For added protection in the cold, we stock neck tubes, facemasks, and balaclavas that block wind and wick moisture without restricting movement. It’s all about staying safe, staying warm, and staying focused on the ride.\u003c\/p\u003e\n\u003cp data-start=\"866\" data-end=\"1063\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAt Cherri Cherri Pow Pow, your safety is never an afterthought — it's part of how we ride. Gear up smart with protection that works as hard as you do. Trusted by Aussie snowboarders since 1987.\u003c\/p\u003e","products":[{"product_id":"thirtytwo-basixx-watch-beanie","title":"ThirtyTwo Basixx Watch Beanie 2017","description":"\u003cp\u003e\u003cspan\u003eFrom the mountains to the streets, the Basixx beanie from thirtytwo is a super-simple, stylish winter hat that'll keep you looking fresh no matter where you wear it.\u003c\/span\u003e\u003c\/p\u003e","brand":"ThirtyTwo","offers":[{"title":"Maroon \/ One Size","offer_id":46499681992942,"sku":null,"price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6865\/7902\/files\/ThirtyTwo_Basixx_Watch_Beanie_2017_Maroon.webp?v=1755956516"},{"product_id":"nikita-jewel-beanie","title":"Nikita Jewel Beanie 2020","description":"\u003cp\u003e\u003cspan\u003eThe Jewel is a classic crowd pleaser of a beanie featuring a fold-over cuff in comfortable acrylic.\u003c\/span\u003e\u003c\/p\u003e","brand":"Nikita","offers":[{"title":"Red","offer_id":46499680616686,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6865\/7902\/files\/Nikita_Jewel_Beanie_2020_Red.webp?v=1755953555"},{"product_id":"dakine-no-zone-hat","title":"Dakine No Zone Hat 2021","description":"\u003cp\u003e\u003cspan\u003eFlat water or surf, you need to create your own shade on the water. 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