Winter 2026, July 20th | Issue #8

Snowboard Helmet Discounts & Dragon Spotlight | 2026 Winter Newsletter Issue #8

Winter Newsletter Issue #8 is here with fresh snowboard helmet discounts, a spotlight on Dragon Alliance and this week’s “What’s On” highlights from around the Snowy Mountains. From new snowfall updates and mountain events to winter setup tips and gear deals, this issue is packed with everything you need to stay prepared through the heart of the season. We’re also taking a closer look at how Dragon Alliance became one of snowboarding’s most recognisable eyewear brands through rider-driven design, innovative lens technology and decades of mountain-focused performance.

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What's On This Week

School holidays are wrapping up this week. That means more exciting events for over 18's, parties, music and more! whether you're just here to snowboard or you're looking for apre's there is plenty too look forward to this week!
One more look at regional interschool races, bring your skis and snowboards into pow to get them tuned and ready for racing! Uni week starts this week as well as Thredbo's Masters events. As always, If you’re heading down this week don't forget to come visit us in store!

Skier in action on a snowy slope

ACT & Southern NSW Interschools - Perisher

July 21-24
Group of people gathered outdoors in a snowy mountainous area, likely at a ski resort.

Thredbo Uni Week - Thredbo

July 20-24
Ski racer in action with Thredbo branding on a snowy course

Thredbo Masters - Thredbo

July 24-26

Pow’s Top Deals This Week

Protect your head, you only get one of them. Safety is such an important part of skiing and snowboarding but it's also often overlooked for fashion choices, or pricing. At pow we recommend everyone gets a helmet and we're helping it happen this week.
We're offering 10% Off all full price helmets this week. So, you have no excuse not to pick up some head safety. When you head to the snow, make sure you're protected and enjoy the mountains worry free.

Use Code: July-20th-Newsletter at Checkout.

Limited Time Only

Dragon Alliance

Founded in Southern California in 1993, Dragon Alliance built its reputation around innovative eyewear designed for surfing, snowboarding and action sports culture.
Starting from a small garage operation, the brand quickly became one of the most recognisable names in snow goggles thanks to its rider-driven designs, advanced lens technology and industry-first frameless goggle concepts. Today, Dragon continues to push snowboard eyewear forward with performance-focused goggles built for changing mountain conditions, all-day comfort and maximum visibility on snow.

Shop Dragon Alliance Now

Author

Adam Lambert
3 Time Winter Olympian
Cherri Cherri Pow Pow Manager